TIME Bizarre

Everything’s Purple at The Purple Store

No, they don't sell anything in yellow. Or blue.

Do you like purple? How much? More than Roman emperors and magistrates? Enough to found a purple business and keep it open for a decade?

Adam Sheridan is the owner of The Purple Store in Seattle; it’s a sort of general store where every item is, well, purple. “People who like purple really like purple and in a perfect world, something fun like The Purple Store should exist,” he told MyNorthwest, which also reported that Sheridan isn’t necessarily the color’s biggest fan.

If you love purple but don’t want to make a pilgrimage to Seattle, don’t fret: Like any savvy business owner, you can find Sheridan’s store online. (The website is, of course, purple.)

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