Let the rumors fly, this conference is all about software
Apple’s annual developer conference, WWDC, starts on Monday in San Francisco. As usual, the company will open the week-long gathering with a keynote, likely to be packed with announcements and previews. WWDC is all about software, particularly the operating systems that power Macs, iPhones and iPads. But from time to time, the company also uses the event to showcase new hardware. There are tons of rumors about what will be unveiled this year; here’s what you can safely expect from the event:
Mac OS X 10.10
Apple’s mobile software got its first top-to-bottom overhaul last year. Out went the so-called skeuomorphic design championed by former software chief Scott Forstall. In came the sleeker, flat designs of Jonathan Ive. Now it may be the Mac’s turn to get a similar treatment.
Look for Apple to iterate on its major changes last year to the software that powers the iPhone and iPad. After a major overhaul, the company typically focuses on adding functionality and tweaks. Almost certainly up this time: changes to Apple Maps.
This will be the first time the company’s top executives will address fans since buying Beats Electronics and Beats Music for $3 billion. Chief Executive Tim Cook will likely address the purchase and may bring his two newest recruits—Dr. Dre and Jimmy Iovine—on stage.