--- title: Smelling Good Increases Perceived Attractiveness description: Chanel no. 5 anyone? canonical: https://time.com/2799241/smelling-good-attractiveness/ author: Alexandra Sifferlin article:opinion: false article:content_tier: free article:published_time: 2014-05-30T16:44:26.000Z article:modified_time: 2026-02-21T08:08:05.027Z article:section: Health og:title: Smelling Good Increases Perceived Attractiveness og:description: Chanel no. 5 anyone? og:url: https://time.com/2799241/smelling-good-attractiveness/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt541f8572468a2da5/6986957f1eebf747d43713c8/160992113-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3650 og:image:height: 2053 og:image:alt: 160992113 og:type: article twitter:card: summary_large_image twitter:title: Smelling Good Increases Perceived Attractiveness twitter:description: Chanel no. 5 anyone? twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt541f8572468a2da5/6986957f1eebf747d43713c8/160992113-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # An Unscientific Argument For Wearing Perfume > Sponsored content. 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Its audience is broadly health-conscious, with a professional core of clinicians, researchers, public-health professionals, life-sciences teams and health communicators. by [Alexandra Sifferlin](https://time.com/author/alexandra-sifferlin/) ## Alexandra Sifferlin May 30, 2014 4:44 PM UTC  Close up of perfume bottles Close up of perfume bottles Anthony Lee—Getty Images/Caiaimage by [Alexandra Sifferlin](https://time.com/author/alexandra-sifferlin/) ## Alexandra Sifferlin May 30, 2014 4:44 PM UTC It’s been known for awhile that pleasant odors can lead to a higher perception of appearance, but what’s unknown is whether odor influences the actual visual perceptions of facial features. Like whether a person has more wrinkles and blemishes. To test this, researchers from the Monell Chemical Senses Center had 18 young adults rate the attractiveness of eight images of female faces that had varying levels of aging. When the participants were rating the images, one of five odors was released. The worst order was a mixture of fish oil, and the most pleasant smell was rose oil. The middle smells were along a spectrum between the two. The results show that the way the participants visually perceived the women was strongly influenced by what odor they were smelling. When they smelled something pleasant, they rated the older looking faces as younger, and the younger faces as even younger. That was not the case with bad smells. Older and younger faces were perceived as similar in age. The study, which is [published](http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0098347) in the journal _PLOS ONE,_ was clearly quite small so more research is needed before any definite conclusions are drawn. 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