--- description: Finally, a worthwhile use for all that location data. title: Cloak: Antisocial App Uses Location Data to Help You Avoid People image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3785f4866878e47c/698685dd1eebf75aee36fdea/cloak.jpeg?branch=production&width=640&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Antisocial Network: Cloak App Uses Location Data to Help You Avoid People by [Doug Aamoth](/author/doug-aamoth/) ## Doug Aamoth Update your preferences in [Account Settings](/account/preferences/) Close Mar 17, 2014 8:14 PM CUT  Cloak by [Doug Aamoth](/author/doug-aamoth/) ## Doug Aamoth Update your preferences in [Account Settings](/account/preferences/) Close Mar 17, 2014 8:14 PM CUT A new iOS app called [Cloak](http://usecloak.com/ "undefined") rounds up users’ Foursquare and Instagram location data so that you can actively avoid bumping into people you know. Cloak refers to itself as “incognito mode for real life” — a tip of the hat to Google’s [private browsing setting](https://support.google.com/chrome/answer/95464?hl=en "undefined") on its Chrome web browser. “Think of it as the antisocial network,” reads [the app’s description](https://itunes.apple.com/us/app/cloak-incognito-mode-for-real/id830708468?mt=8 "undefined") in Apple’s App Store. Once fired up, Cloak presents you with a map stocked with people you follow on Foursquare and Instagram, leveraging the most recent places where they’ve checked in or location-tagged photos. You can get instant alerts when people’s locations come within a block of yours, and four hours after someone’s tagged their location, their personal icon will fade, suggesting they may have moved. The App Store description says that Twitter location data isn’t leveraged because “most users have it turned off and even when it’s on, it’s quite vague.” As for that _other_ social network, Cloak’s creators told me that “Facebook has good data, but a lot of it” and pointed out that a lot of people you’re connected to on Facebook, like friends from high school, probably aren’t near you at any given time. “But,” they said, “we’re going to be thinking about how to include this soon, as well as other networks, of course.” The app is free [in the App Store](https://itunes.apple.com/us/app/cloak-incognito-mode-for-real/id830708468?mt=8 "undefined"). As for an Android version, here’s the response I got: --- > “” --- [Cloak – Incognito mode for real life](http://usecloak.com/ "undefined") \[UseCloak.com via [BuzzFeed](http://www.buzzfeed.com/katienotopoulos/this-app-will-help-you-avoid-everyone-in-your-life "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/27750/antisocial-network-cloak-app-uses-location-data-to-help-you-avoid-people/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/27750/antisocial-network-cloak-app-uses-location-data-to-help-you-avoid-people/"},"headline":"Antisocial Network: Cloak App Uses Location Data to Help You Avoid People","datePublished":"2014-03-17T20:14:55.000Z","dateModified":"2026-04-13T08:01:44.824Z","description":"Finally, a worthwhile use for all that location data.","url":"https://time.com/27750/antisocial-network-cloak-app-uses-location-data-to-help-you-avoid-people/","keywords":["Tech","apps","social","Software","social networks"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3785f4866878e47c/698685dd1eebf75aee36fdea/cloak.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Doug Aamoth","jobTitle":null,"url":"https://time.com/author/doug-aamoth/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3785f4866878e47c/698685dd1eebf75aee36fdea/cloak.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"cloak","caption":"cloak","creditText":"Cloak","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/27750/antisocial-network-cloak-app-uses-location-data-to-help-you-avoid-people/","name":"Antisocial Network: Cloak App Uses Location Data to Help You Avoid People"}}]}] ```