--- title: Old Spice Terry Crews Ad for Face Shaving Machine description: New Old Spice ad featuring Terry Crews. canonical: https://time.com/27326/new-old-spice-ad-is-even-weirder-than-other-old-spice-ads/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2014-03-17T18:04:47.000Z article:modified_time: 2026-05-11T04:48:46.623Z og:title: WATCH: There's a New, Weird Old Spice Ad og:description: With a lot of screaming. og:url: https://time.com/27326/new-old-spice-ad-is-even-weirder-than-other-old-spice-ads/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: WATCH: There's a New, Weird Old Spice Ad twitter:description: With a lot of screaming. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # There's a New, Weird Old Spice Ad  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Mar 17, 2014 6:04 PM UTC  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Mar 17, 2014 6:04 PM UTC In the new Old Spice ad starting to go viral, actor and former NFL player Terry Crews shaves himself — quite literally, a version of himself that is the size of a hair follicle. And he screams. A lot.   But considering how painful a bad shave with an electric razor can be, the screaming may actually be quite appropriate. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/27326/new-old-spice-ad-is-even-weirder-than-other-old-spice-ads/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/27326/new-old-spice-ad-is-even-weirder-than-other-old-spice-ads/"},"headline":"There's a New, Weird Old Spice Ad","datePublished":"2014-03-17T18:04:47.000Z","dateModified":"2026-05-11T04:48:46.623Z","description":"There's a lot of screaming.","url":"https://time.com/27326/new-old-spice-ad-is-even-weirder-than-other-old-spice-ads/","keywords":["Newsfeed","Business topic"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Olivia B. Waxman","jobTitle":"Staff Writer","url":"https://time.com/author/olivia-b-waxman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/27326/new-old-spice-ad-is-even-weirder-than-other-old-spice-ads/","name":"There's a New, Weird Old Spice Ad"}}]}] ```