--- description: Actress stands by her work as pitch woman for Israeli company after controversy title: ScarJo #sorrynotsorry about her work with SodaStream image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1fd94baaa1604d28/698685c7cd804d3c89cc9c36/scarlett-johansson1.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close * [celebrities](/tag/celebrities/) ## celebrities Update your preferences in [Account Settings](/account/preferences/) Close # Scarlett Johansson Defends SodaStream Ad by [Megan Gibson](/author/megan-gibson/) ## Megan Gibson Update your preferences in [Account Settings](/account/preferences/) Close Mar 17, 2014 1:15 PM CUT  Scarlett Johansson poses at the premiere of "Captain America: The Winter Soldier" at El Capitan theatre in Hollywood, on March 13, 2014. Scarlett Johansson poses at the premiere of "Captain America: The Winter Soldier" at El Capitan theatre in Hollywood, on March 13, 2014.Mario Anzuoni—Reuters by [Megan Gibson](/author/megan-gibson/) ## Megan Gibson Update your preferences in [Account Settings](/account/preferences/) Close Mar 17, 2014 1:15 PM CUT Almost two months after Scarlett Johansson [stepped down](http://time.com/3072/scarlett-johansson-steps-down-as-oxfam-ambassador/ "undefined") from her position as an Oxfam ambassador over her role as [the celebrity face of Israeli soda company SodaStream](http://time.com/10569/scarlett-johansson-says-shes-no-role-model/ "undefined"), the actress [said she doesn’t regret her decision](http://www.theguardian.com/film/2014/mar/16/scarlett-johansson-interview-middle-ground-under-the-skin-sodastream "undefined"). _The Avengers_ actress left her role as an Oxfam ambassador after eight years in January due to what her[ spokesman called](http://www.usatoday.com/story/money/business/2014/01/29/scarlett-johansson-oxfam/5046687/ "undefined") “a fundamental difference of opinion” with the humanitarian group over SodaStream’s factory in a settlement in the West Bank. Oxfam, along with many international groups, opposes all trade from the Israeli settlements in the West Bank, saying companies are there illegally. In an interview with the _Guardian_, Johansson defended her involvement as a “brand ambassador” for SodaStream, despite criticism over the company’s factory. “I stand behind that decision,” Johansson [said](http://www.theguardian.com/film/2014/mar/16/scarlett-johansson-interview-middle-ground-under-the-skin-sodastream "undefined"). “I was aware of that particular factory before I signed \[on\]. … It still doesn’t seem like a problem. Until someone has a solution to the closing of that factory to leaving all those people destitute, that doesn’t seem like the solution to the problem.” Johansson also resisted her interviewer’s suggestion that the settlements are illegal, saying, “I think that’s something that’s very easily debatable. In that case, I was literally plunged into a conversation that’s way grander and larger than this one particular issue. And there’s no right side or wrong side leaning on this issue.” Maintaining that SodaStream’s West Bank factory wasn’t problematic, Johansson added, “I’m coming into this as someone who sees that factory as a model for some sort of movement forward in a seemingly impossible situation.” \[[_Guardian_](http://www.theguardian.com/film/2014/mar/16/scarlett-johansson-interview-middle-ground-under-the-skin-sodastream "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/27004/scarlett-johansson-soda-stream-oxfam/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/27004/scarlett-johansson-soda-stream-oxfam/"},"headline":"Scarlett Johansson Defends SodaStream Ad","datePublished":"2014-03-17T13:15:33.000Z","dateModified":"2026-02-21T06:47:59.691Z","description":"Nearly two months after the Avengers actress left her position as an Oxfam ambassador over a controversy surrounding an Israeli soda company, she speaks out in a new interview about not regretting her decision","url":"https://time.com/27004/scarlett-johansson-soda-stream-oxfam/","keywords":["celebrities","Israel","Oxfam","Gaza and the West Bank","Scarlett Johansson","World","controversy","Settlements","West Bank"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1fd94baaa1604d28/698685c7cd804d3c89cc9c36/scarlett-johansson1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Megan Gibson","jobTitle":null,"url":"https://time.com/author/megan-gibson/"}],"articleSection":"World","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1fd94baaa1604d28/698685c7cd804d3c89cc9c36/scarlett-johansson1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Scarlett Johansson poses at the premiere of \"Captain America: The Winter Soldier\" at El Capitan theatre in Hollywood, on March 13, 2014.","caption":"Scarlett Johansson poses at the premiere of \"Captain America: The Winter Soldier\" at El Capitan theatre in Hollywood, on March 13, 2014.","creditText":"Mario Anzuoni—Reuters","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/celebrities/","name":"celebrities"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/27004/scarlett-johansson-soda-stream-oxfam/","name":"Scarlett Johansson Defends SodaStream Ad"}}]}] ```