The maker of the beer brand won't sponsor Beantown's parade unless gay and lesbian groups are allowed to participate. Meanwhile, the city's mayor is trying to broker a compromise before Sunday's big event
The Boston Beer Company, which brews Boston’s the iconic Sam Adams beer, will boycott the city’s St. Patrick’s Day parade as the event comes under growing criticism for excluding gay and lesbian groups.
In a statement posted online by MassEquality, a Massachusetts gay rights group, the company said that it will skip the South Boston parade slated for Sunday after nearly a decade of participating.
Boston Mayor Martin J. Walsh said Thursday he will make one more attempt to broker a deal with organizers to allow gay and lesbian groups in the parade after earlier negotiations broke down.
The Sam Adams announcement came a day after a Boston bar said it would not serve the brand because of its maker’s affiliation with the parade, joining similar declarations from the mayor and other public officials.