Reese Witherspoon is set to launch a new lifestyle company. Think GOOP, but even blonder.
The fashion press is full of speculation that Reese “do you know who I am?” Witherspoon is joining the legion of entertainers who have branched out into the lifestyle business. Which is great, because what the world needs is another lithe, impossibly charming blonde woman to recommend different types of kale salads to normals.
Women’s Wear Daily reports that the actress has hired C. Wonder president Andrea Hyde to be the CEO of her new brand. Hyde has years of experience in management and branding, including time spent at Burch Creative Capital, Kenneth Cole and Gap Inc. The unnamed venture, which will emphasize the Oscar winner’s style and country-fried beginnings, will launch in 2015.
Witherspoon is just the latest in a long line of stars to join the lifestyle business. It’s become a rite of passage for celebrities like her pal Gwyneth Paltrow (the founder of GOOP), Blake Lively, Jessica Alba, and Cameron Diaz, all of who have found a measure of success in advice giving and product designing. Is this because their film careers were stalled or because they’ve accumulated so much valuable life experience they couldn’t help but share their recommendations for bespoke home goods? You decide.
[h/t The Cut]