--- description: Last night, The Tonight Show Starring Jimmy Fallon broadcasted "First Lick," a parody of the viral video "First Kiss," directed by Tatia Pilieva, that was... title: Jimmy Fallon's "First Lick" Video Spoofs Viral Ad of 20 Strangers Kissing image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # Jimmy Fallon's "First Lick" Video Spoofs Viral Ad of 20 Strangers Kissing  by [Olivia B. Waxman](/author/olivia-b-waxman/)  ## Olivia B. Waxman Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer Mar 14, 2014 4:29 PM CUT  by [Olivia B. Waxman](/author/olivia-b-waxman/)  ## Olivia B. Waxman Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer Mar 14, 2014 4:29 PM CUT Last night, [_The Tonight Show Starring Jimmy Fallon_ ](https://www.youtube.com/watch?v=NaGAkU%5FK%5FEY "undefined")broadcasted “First Lick,” a parody of the viral video “First Kiss,” directed by Tatia Pilieva, that was supposed to portray 20 strangers kissing for the first time. While Internet users were disappointed to learn that “First Kiss” was not spontaneous at all — and, in fact, an [advertisement](http://time.com/21332/why-that-first-kiss-video-now-feels-like-a-bad-first-date/ "undefined") for WREN, the Los Angeles-based womenswear brand — Fallon’s version with puppies and kittens slobbering over each other will never disappoint.   Here is the original WREN video, which boasts 47.3 million views since it was uploaded to YouTube on Mar. 10: **WATCH:** [20 Strangers Were Asked to Kiss For the First Time and It Was Strangely Beautiful](http://time.com/19693/20-strangers-were-asked-to-kiss-for-the-first-time-and-it-was-strangely-beautiful/ "undefined") **MORE:** [Why That ‘First Kiss’ Video Now Feels Like A Bad First Date](http://time.com/21332/why-that-first-kiss-video-now-feels-like-a-bad-first-date/ "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/25075/jimmy-fallons-first-lick-video-spoofs-viral-ad-of-20-strangers-kissing/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/25075/jimmy-fallons-first-lick-video-spoofs-viral-ad-of-20-strangers-kissing/"},"headline":"Jimmy Fallon's \"First Lick\" Video Spoofs Viral Ad of 20 Strangers Kissing","datePublished":"2014-03-14T16:29:19.000Z","dateModified":"2026-05-11T04:48:46.678Z","description":"Last night, The Tonight Show Starring Jimmy Fallon broadcasted \"First Lick,\" a parody of the viral video \"First Kiss,\" directed by Tatia Pilieva, that was...","url":"https://time.com/25075/jimmy-fallons-first-lick-video-spoofs-viral-ad-of-20-strangers-kissing/","keywords":["Newsfeed","animals"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Olivia B. Waxman","jobTitle":"Staff Writer","url":"https://time.com/author/olivia-b-waxman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/25075/jimmy-fallons-first-lick-video-spoofs-viral-ad-of-20-strangers-kissing/","name":"Jimmy Fallon's \"First Lick\" Video Spoofs Viral Ad of 20 Strangers Kissing"}}]}] ```