TIME Music

Jimi Hendrix Honored On U.S. Postage Stamp

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The USPS released a new Forever stamp honoring guitarist Jimi Hendrix. United States Postal Service

The United States Postal Service released a new Forever stamp honoring the late '60s rock guitarist as part of its Music Icons series

Jimi Hendrix died 43 years ago at the age of 27, but his legacy will live on “forever” on a new U.S. postage stamp.

The United States Postal Service released a new Forever stamp Thursday depicting the 1960s rock star as part of its Music Icons series, which honored Lydia Mendoza, Johnny Cash and Ray Charles last year. Designed by artist Rudy Gutierrez, the psychedelic-looking stamp shows Hendrix shredding his left-handed guitar.

A dedication ceremony for the stamp is scheduled to take place Thursday at the South by Southwest festival in Austin, Tex., followed by a celebration concert featuring former Guns ‘n Roses guitarist Slash, Jane’s Addiction’s singer Perry Farrell, MC5 guitarist Wayne Kramer, and ex-Doors guitarist Robby Krieger.

“I am deeply touched and so are other members of the Hendrix family by the issuance of this stamp, and I wish to thank the United States Postal Service for bestowing one of our nation’s highest honors on my brother Jimi,” Janie Hendrix, the sister of the late guitarist, said in a press statement. “While my brother has been cited many times as being among the most influential musicians of all time, the recognition implicit in his being portrayed on a U.S. postage stamp ranks as an unparalleled honor.”

The release of the stamp coincides with an upcoming biopic on the Rock and Roll Hall of Famer, All Is By My Side, starring Outkast’s Andre 3000, which was scheduled to premiere at SXSW. Last year saw the release of People, Hell & Angels, a posthumous collection of previously unreleased recordings by Hendrix.

Next up in the USPS’ Music Icons series will be a stamp commemorating rock singer Janis Joplin.

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