TIME Food & Drink

Tostadas For Your Toes: Taco Bell Is Now Making Socks

Yo quiero

While you may be used to Fire Sauce-drenched tacos warming your belly, now Taco Bell can also warm your feet.

On Tuesday, Taco Bell tweeted that they’re entering the sock game:

The fast food restaurant has partnered with The Hundreds, a clothing line and online magazine, to create socks covered in cartoon drawings of tacos and burritos and what looks like a Mexican pizza, sure to keep your toes stylin’ when paired with sandals this Spring.

Socks aren’t the only Taco Bell-branded product you can wear as free advertisement for your favorite restaurant and/or Twitter feed, though. Through their Live Mas Store, the company also offers sweat suits, skateboards, speakers, beanies, beach towels, foam taco hats and rings with Taco Bell written in script for the truly discriminating ‘cho head.
Before you think this is just a savvy marketing move, according to the website, all net profits from the sale of Taco Bell merchandise are donated to Taco Bell For Teens, an organization whose mission is “To inspire and enable teens to achieve MAS.”

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