--- description: Spirit Airlines planes may soon be as overloaded with logos as a NASCAR vehicle. The ultra-low-fare carrier is actively seeking sponsorships on flight attendant aprons,... title: Coming Soon: Airline Barf Bag Advertisements image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2d079641e0f23386/69868414e53aba0b114d1529/86146996.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close * [Airlines](/tag/airlines/) ## Airlines Update your preferences in [Account Settings](/account/preferences/) Close # At Long Last, Your Company Can Advertise on Airline Barf Bags by [Brad Tuttle](/author/brad-tuttle/) ## Brad Tuttle Update your preferences in [Account Settings](/account/preferences/) Close Mar 12, 2014 6:21 PM CUT  The empty cabin of an airplane The empty cabin of an airplaneGetty Images by [Brad Tuttle](/author/brad-tuttle/) ## Brad Tuttle Update your preferences in [Account Settings](/account/preferences/) Close Mar 12, 2014 6:21 PM CUT Spirit Airlines planes may soon be as overloaded with logos as a NASCAR vehicle. The ultra-low-fare carrier is actively seeking sponsorships on flight attendant aprons, window panels, and even custom-designed air sickness bags. Spirit Airlines is known in the travel industry for many things: its [low-fare, high-fee business model](http://business.time.com/2012/05/03/see-that-flight-price-add-103-to-it/ "undefined"), its constantly expanding list of extra charges confronting passengers (carry-on bags and [canned wine](http://newsfeed.time.com/2013/06/12/spirit-airlines-gets-classy-with-canned-wine/ "undefined"), as examples), its [crass marketing ploys](http://newsfeed.time.com/2013/11/15/spirit-airlines-uses-rob-ford-to-sell-crack-cheap-flights-to-toronto-area/ "undefined") playing off hot topics ranging from the [BP oil spill](http://www.npr.org/2013/09/03/218625844/spirit-airlines-sees-business-take-off-with-raunchy-ads "undefined") to the [Anthony Weiner sex scandal](http://www.nydailynews.com/news/politics/spirit-airlines-offers-weiner-rises-vacation-package-article-1.1407823 "undefined"). What Spirit is not remotely known for, however, is being particularly classy. The airline’s CEO Ben Baldanza routinely describes his planes as the equivalent of a [bus with wings](http://business.time.com/2013/12/11/the-budget-deal-is-going-to-jack-up-your-airfares/ "undefined"), and proudly refers to his company as the [“dollar store of the sky.”](http://business.time.com/2013/01/28/end-of-new-airline-fees-nations-most-fee-crazy-airline-is-tapped-out-of-ideas/ "undefined") Clearly, what’s most important to the airline—and what’s most responsible for making [Spirit a consistently profitable operation](http://business.time.com/2013/11/01/the-fee-crazed-airline-travelers-love-to-hate-keeps-piling-up-profits/ "undefined") over the years—is its ability to keep internal costs low, while maximizing so-called ancillary revenues (anything a passenger pays over and above the base fare). One emerging strategy Spirit is employing to offset costs is the shameless selling of advertisement in every nook and cranny of its planes. A year ago, the [_Sun Sentinel_](http://articles.sun-sentinel.com/2013-03-24/business/fl-spirit-airlines-ceo-q-and-a-20130321%5F1%5Fspirit-ceo-ben-baldanza-low-cost-carrier-spirit-airlines "undefined") noted that Spirit had already begun selling advertising on flight attendant aprons and seatback trays, and asked Baldanza what the airline had next in store. “We are actively marketing other surfaces such as napkins, plane exteriors and overhead bins,” Baldanza replied, adding that such arrangements helped allow Spirit to “keep airfares low.” Last month, [it was announced](http://ir.spirit.com/releasedetail.cfm?ReleaseID=823807 "undefined") that Dallas-Fort Worth International Airport would become Spirit’s first “plane wrap partner,” with DFW-themed 7-foot high by 75-foot long designs added to both sides of the aircraft timed to promote new Spirit routes to and from the gateway. And now, as the travel site [Skift](http://skift.com/2014/03/11/spirit-airlines-brings-advertising-to-everything-from-barf-bags-to-overhead-bins/ "undefined") pointed out this week, Spirit is openly courting corporate sponsors to place brands, logos, and messages on far more unusual surfaces. (**MORE:** [Stealth Celebrity Endorsement: No Money Changing Hands, Just Free Burritos](http://business.time.com/2013/03/21/stealth-celebrity-endorsement-no-money-changing-hands-just-free-burritos/ "undefined")) Marketers now have their choice of advertising on Styrofoam and plastic cups, in-flight menus, window panels, and yes, air-sickness bags that may be seen or at least “used” by Spirit passengers. In its [marketing spiel](http://marketing.spirit.com/mediakit.pdf "undefined") aimed at potential advertisers, here’s the pitch for space on the barf bag, which grants a company the right to spread one’s message on 150,000 bags per quarter, at a cost of $30,000: --- > “” --- Less ideal: the possibility of consumers subconsciously thinking about vomit every time they come across your company logo. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/21871/at-long-last-your-company-can-advertise-on-airline-barf-bags/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/21871/at-long-last-your-company-can-advertise-on-airline-barf-bags/"},"headline":"At Long Last, Your Company Can Advertise on Airline Barf Bags","datePublished":"2014-03-12T18:21:02.000Z","dateModified":"2026-02-21T06:43:51.452Z","description":"Spirit Airlines planes may soon be as overloaded with logos as a NASCAR vehicle. 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