TIME fashion

This Clothing Company’s Spring Collection Is Modeled by Women With PhDs

Betabrand "Genevieve has a PhD in Education from Columbia University Teacher's College"

But is it anything we haven't seen before?

Betabrand, the San Francisco-based online clothing community best-known for sweatpants that look like dress pants, recently debuted a spring collection featuring female models who have PhDs or are PhD candidates.

“When you look beyond the ranks of the professionally beautiful, photography becomes a lot more fun,” Betabrand founder Chris Lindland said in a statement, according to AdWeek. “Our designers cooked up a collection of smart fashions for spring, so why not display them on the bodies of women with really big brains?”

On the one hand, the promotion is an empowering statement, especially for STEM advocates, considering most of the models have or are pursuing PhDs in science and engineering. On the other hand, the women all have the same thin body type and are beautiful by conventional standards, so is it really a revolutionary campaign?

Betabrand
Betabrand
Betabrand
Betabrand
Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


YOU BROKE TIME.COM!

Dear TIME Readers,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team