TIME feminism

WATCH: Beyoncé Helps Sheryl Sandberg Ban the Word ‘Bossy’

The singer joins Jennifer Garner and Condoleezza Rice in helping Facebook COO Sheryl Sandberg promote a campaign banning the word

Beyoncé wants you to be the boss.

The pop superstar and newly declared feminist icon joins Jennifer Garner, Condoleezza Rice and a chorus of powerful female (and a few male) voices in a video promoting LeanIn.org’s new ‘Ban Bossy‘campaign.

Lean In author and Facebook COO Sheryl Sandberg elaborated on her crusade to ban the five-letter adjective this morning in a Wall Street Journal op-ed, written with Anna Maria Chávez, CEO of the Girl Scouts of the USA:

When a little boy takes charge in class or on the playground, nobody is surprised or offended. We expect him to lead. But when a little girl does the same, she is often criticized and disliked.

Sandberg thinks that creating awareness around the negative female connotations of the word will change perceptions and encourage young girls to be leaders. And while while past efforts to change specific words have proven futile, Sandberg’s influence might just help her succeed.

MORE: ‘Bossy’ Women: 16 Leaders Who’ve Overcome That Label (and Worse)

MORE: Sheryl Sandberg, Confidence Woman

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