True Detective fans took to Twitter Sunday evening to complain of apparently wide-reaching HBO GO technical troubles preventing them from viewing the hit show's finale. HBO GO is HBO's online content platform.
Many users shared screenshots of a stalled loading screen:
— Andrew Ba Tran (@abtran) March 10, 2014
— Lauren Leibowitz (@lleibowitzz) March 10, 2014
— Anthony Schiavino (@pulptone) March 10, 2014
HBO tweeted Sunday evening the problem is affecting "some users" and is related to "overwhelmingly popular demand" for the show:
Due to overwhelmingly popular demand for #TrueDetective, we've been made aware of an issue affecting some users. Please try again soon.
— HBO GO (@HBOGO) March 10, 2014
While some observers speculated the problem might be an attempt by HBO to clamp down on subscribers sharing their usernames and passwords with non-paying users, HBO CEO Richard Plepler recently said he doesn't mind customers sharing their login information.
"What we're in the business of is building addicts, building video addicts," Plepler said in an interview, "and the way we do that is exposing our product and our shows and our brand to more and more people."
(Disclosure: HBO is a subsidiary of Time Warner, which also owns TIME Inc.).