--- title: Box-Office Report: '300' Sequel Throws 'Mr. Peabody' to the Dogs description: The sex-and-gore Greek epic beats the animated feature about a brilliant beagle and his pet boy canonical: https://time.com/17517/300-rise-of-an-empire-throws-mr-peabody-to-the-dogs/ author: Richard Corliss article:opinion: false article:content_tier: free article:published_time: 2014-03-09T19:45:31.000Z article:modified_time: 2026-02-21T06:40:10.057Z article:section: Entertainment og:title: Box-Office Report: '300' Sequel Throws 'Mr. Peabody' to the Dogs og:description: The sex-and-gore Greek epic beats the animated feature about a brilliant beagle and his pet boy og:url: https://time.com/17517/300-rise-of-an-empire-throws-mr-peabody-to-the-dogs/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8e8f8f56fdae5e79/69868482e8524bb1ac601b4f/300_1920-fight-e1394229524362.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: 300 Rise of an Empire og:type: article twitter:card: summary_large_image twitter:title: Box-Office Report: '300' Sequel Throws 'Mr. Peabody' to the Dogs twitter:description: The sex-and-gore Greek epic beats the animated feature about a brilliant beagle and his pet boy twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8e8f8f56fdae5e79/69868482e8524bb1ac601b4f/300_1920-fight-e1394229524362.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # _300: Rise of an Empire_ Throws _Mr. Peabody_ to the Dogs > Sponsored content. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. by [Richard Corliss](https://time.com/author/richard-corliss/) ## Richard Corliss Mar 9, 2014 7:45 PM UTC  Warner Bros. by [Richard Corliss](https://time.com/author/richard-corliss/) ## Richard Corliss Mar 9, 2014 7:45 PM UTC In _Apocalypse Now_, Robert Duvall’s Lieut. Col. Kilgore declared that napalm smells like “victory.” This weekend _300: Rise of an Empire_, depicting an ancient Greece-vs.-Persia naval battle with plenty of kill _and_ gore, sailed to victory with $45 million, according to preliminary studio estimates. In second place, with $32.5 million, was DreamWorks’ animated feature _Mr. Peabody & Sherman_, which includes a flashback to the Trojan War. At the North American box office, it was a good week to be Greek. Neither movie’s opening matched those of certain esteemed predecessors, but the studios could provide explanations and/or excuses. Exploding on screens exactly seven years ago, Zack Snyder’s R-rated _300_ earned a beefcakey $70.9 million on its way to more than $200 million domestic and a $456-million global gross. _Rise of an Empire_, which Snyder produced and co-wrote but did not direct, cost more to make ($110 million to $65 million) and earned less, despite the ticket-price advantages of 3-D and IMAX, which accounted for about three-quarters of its weekend take. **(READ: Our** [**review of** **_300: Rise of an Empire_**](http://time.com/16474/review-300-rise-of-an-empire-is-bloody-good/)**)** Back in 2007, the core audience for blockbusters was young males, whose tastes were a defining factor in the kinds of movies Hollywood made. If that demographic hasn’t quite deserted the multiplexes for video games and social media, it is a much less reliable factor. Also, today’s action fare tends to be of the tamer, PG-13- rated variety; and _Empire_ is a “hard R,” with bloodbaths galore and luscious Eva Green as a smoldering dominatrix of the Aegean. So it’s a significant achievement that a male-oriented sex-and-violence epic with no stars can grab $45 million. _Empire_ registered the strongest opening for an R-rated film since the early summer of 2012, when Seth MacFarlane’s _Ted_ grossed $54.4 million. The new movie received a middling “B” CinemaScore from first-nighters, who skewed 62% male (the audience for the first _300_ was even more lopsided, at 72% male) and nearly a third of attendees in the old, golden age group of 25 to 35\. _Empire_ also sizzled abroad, cadging a fast $87.8 million from 58 foreign markets. Director Noam Murro can’t yet proclaim Victory, but his movie has a fighting chance to be a midlevel worldwide hit. **(READ: Reviews of the original** **_300_** **by** [**Lev Grossman**](http://content.time.com/time/magazine/article/0,9171,1595241,00.html) **and** [**Richard Corliss**](http://content.time.com/time/arts/article/0,8599,1598977,00.html)**)** _Mr. Peabody & Sherman_, based on the “Peabody’s Improbable History” segment created in 1959 by Ted Key for the TV cartoon series _Rocky and His Friends_, opened well below the $43.6 million for _The Croods_ a year ago. But that DreamWorks entry benefited from a hunger for animated features; the last to hit No. 1 was _Wreck-It Ralph_ four months before. This year _The LEGO Movie_ was at the top of the charts three of the last four weeks, earning $225 million; and _Frozen_, released in late Nov. 2013, has made $130 million of its $393.1 million this calendar year. The Disney princess movie has remained in the domestic top 10 for 15 consecutive weeks — topping _Avatar’_s 14 but well behind _Titanic’_s 26 — and is now at $1.009 billion worldwide. **(WATCH:** [**Kristen Bell and Idina Menzel bring** **_Frozen_** **to life**](http://entertainment.time.com/2014/02/28/non-stop-movie-review-liam-neeson/)**)** Budgeted at about $125 million, the tale of a genius beagle and his pet boy, careering through ancient history on Peabody’s WABAC machine, played to a predominantly female audience (56%), with 52% over the age of 25 — surprisingly high for an animated feature with a family vibe. Having already earned $65.8 million abroad, for a promising $98.3-million early take, _Peabody_ should keep the DreamWorks fans occupied until the studio’s more likely crowd-pleaser, _How to Train Your Dragon_ 2, opens June 13. **(READ: Our** [**review of** **_Mr. Peabody & Sherman_**](http://time.com/16534/review-mr-peabody-and-sherman-has-muttzpah/)**)** Last week’s front runners, _Non-Stop_ and _Son of God_, fell 47% and 61% respectively — a fairly sturdy hold for the Liam Neeson airplane thriller, a more precipitous dive for the Jesus biopic, but still not bad considering that almost all of _Son of God_ had been widely seen, as part of the miniseries _The Bible_, last year on the History Channel. In its fifth week, George Clooney’s _The Monuments Men_ has racked up more than $70 million at home, or exactly its production budget; it needs to earn more abroad ($45.4 million so far) if it is to reap real profits. **(READ: Our** [**review of** **_Non-Stop_**](http://entertainment.time.com/2014/02/28/non-stop-movie-review-liam-neeson/)**)** _12 Years a Slave_, a beneficiary of last Sunday’s Oscar win for Best Picture, returned to the top 10 for the first time in four months; it finally cracked $50 million domestic. Five other Best Picture nominees — _American Hustle_, _Gravity_, _Philomena_, _The Wolf of Wall Street_ and _Dallas Buyers Club_ — finished in this week’s top 20\. Only _Gravity_ is a worldwide smash ($708.7 million), with _Wolf_ at $375.6 million and _Hustle_ nearing $250 million. **(READ:** [**Our recap of the Oscars**](http://time.com/11433/oscars-2014-recap-12-years-a-slave-lupita-nyongo/)**)** The big specialty opening was _The Grand Budapest Hotel_. Wes Anderson’s magical romance of Europe between the wars scored an estimated $800,000 at just four theaters (though on a total of 10 screens at those venues). The $200,000-per-theater average is the highest for such a limited release, besting the $130,500 for the director’s _Moonrise Kingdom_ and the $147,000 for Paul Thomas Anderson’s _The Master_, both in 2012\. For mighty debuts in limited release, always bet on an Anderson. The bigger gamble — whether _Budapest_ can equal or surpass the $52.4-million domestic total of Wes’s _The Royal Tenenbaums_ from 2001 — comes later. Here’s hoping: if this wonderful movie becomes a popular hit, that would be a victory worth savoring. Here are the Sunday estimates of this weekend’s top-grossing pictures in North American theaters, as reported by [Box Office Mojo](http://www.boxofficemojo.com/): 1\. _300: Rise of an Empire_, $45 million, first weekend 2\. _Mr. Peabody & Sherman_, $32.5 million, first weekend 3\. _Non-Stop_, $15.4 million; $52.1 million, second week 4\. _The LEGO Movie_, $11 million; $225 million, fifth week 5\. _Son of God_, $10 million; $41.5 million, second week 6\. _The Monuments Men_, $3.1 million; $70.6 million, fifth week 7\. _3 Days to Kill_, $3.1 million; $25.6 million, third week 8\. _Frozen_, $3 million; $393.1 million, 16th week 9\. _12 Years a Slave_, $2.2 million; $53.1 million, 21st week 10\. _Ride Along_, $2 million; $130 million, eighth week ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/17517/300-rise-of-an-empire-throws-mr-peabody-to-the-dogs/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/17517/300-rise-of-an-empire-throws-mr-peabody-to-the-dogs/"},"headline":"300: Rise of an Empire Throws Mr. Peabody to the Dogs","datePublished":"2014-03-09T19:45:31.000Z","dateModified":"2026-02-21T06:40:10.057Z","description":"The sex-and-gore Greek epic 300: Rise of an Empire took home $45 million this weekend, handily topping DreamWorks' Mr. Peabody & Sherman, an animated romp through space and time that features a brilliant beagle and his pet boy","url":"https://time.com/17517/300-rise-of-an-empire-throws-mr-peabody-to-the-dogs/","keywords":["movies"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8e8f8f56fdae5e79/69868482e8524bb1ac601b4f/300_1920-fight-e1394229524362.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Richard Corliss","jobTitle":null,"url":"https://time.com/author/richard-corliss/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8e8f8f56fdae5e79/69868482e8524bb1ac601b4f/300_1920-fight-e1394229524362.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"300 Rise of an Empire","caption":"300 Rise of an Empire","creditText":"Warner Bros.","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/movies/","name":"movies"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/17517/300-rise-of-an-empire-throws-mr-peabody-to-the-dogs/","name":"300: Rise of an Empire Throws Mr. Peabody to the Dogs"}}]}] ```