TIME

‘Don’t Freak, I’m a Sikh,’ Video Seeks to Combat Bias

Sikh fashion blog Singh Street Style' video implores people not to "freak" when they see a man in a turban.

For some in the west, a man wearing a turban can become a target of suspicion, fear and even violence.

In 2013, a Gap add featuring Sikh actor Waris Ahluwalia was famously defaced, changing the slogan “make love” to “make bombs.” The attack implied a connection between Sikhs and terrorists that does not exist in reality. It made apparent something most Sikhs themselves know al too well: that their religion, and the turbans they wear to symbolize it, are greatly misunderstood.

The Singh Street Style blog, an English Sikh fashion site, produced this “Don’t Freak, I’m Sikh” video in an effort to correct misperceptions and explain their culture. Calling their turbans “a crown, a uniform and a symbol against oppression,” it asks viewers to see the turban as a sign of friendship and integrity.

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