LeVar Burton’s Reading Rainbow Kickstarter Made $1 Million in a Day

Reading Rainbow's 30th Anniversary Celebration
Imeh Akpan—Getty Images Actor LeVar Burton attends the Reading Rainbow's 30th Anniversary Celebration

The Reading Rainbow host wants to bring the platform to the web

LeVar Burton launched a Kickstarter Wednesday to raise $1 million by July 2 to revive kids literary classic Reading Rainbow for the web. It took him less than 24 hours to reach that goal.

Burton hosted the award-winning series during its 1983 to 2006 run, and he converted it to an iPad app in 2012. This Kickstarter is an attempt to bring Reading Rainbow to children whose families don’t have iPads.

Thursday morning, with 34 days to go, the project has been backed to the tune of $1.6 million and counting.

Many of the cool Kickstarter incentives—including a picnic with Burton for a $2,500 donation—have already been claimed. A chance to wear the Geordi visor Burton wore in Star Trek, however, is still available for a pledge of $10,000 or more.

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