A trio of new releases shows pop’s niche power
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In the current pop market, there’s no wrong way to be a diva. The latest evidence: three new releases from female pop artists–all issued within a two-day period, all operating outside radio’s Top 10–highlight paths to fulfilling careers that don’t require Hunger Games–style death matches to reach the top of the charts.
Of the three singers dropping new songs on May 26 and 27–veteran American star Mariah Carey, British reality-show alumna Cher Lloyd and Swedish underdog Robyn–Carey has weathered the most ups and downs (remember Glitter?) while chasing the relevance she had in the ’90s and reclaimed in the mid-2000s.