--- title: Lammily: New Barbie with Average Body by Nickolay Lamm description: Artist Nickolay Lamm, who shocked the world with his computer renditions of a doll modeled on an actual teenage woman, has decided to bring his creation to life by raising $95,000 through CrowdtiltOpen, a crowdfunding tool, to sell the "Lammily" doll, which carries the tagline "Average is beautiful" canonical: https://time.com/12786/the-new-barbie-meet-the-doll-with-an-average-womans-proportions/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-03-05T14:43:33.000Z article:modified_time: 2026-05-11T04:48:47.754Z og:title: Lammily: New Barbie with Average Body by Nickolay Lamm og:description: Artist Nickolay Lamm, who shocked the world with his computer renditions of a doll modeled on an actual teenage woman, has decided to bring his creation to life by raising $95,000 through CrowdtiltOpen, a crowdfunding tool, to sell the "Lammily" doll, which carries the tagline "Average is beautiful" og:url: https://time.com/12786/the-new-barbie-meet-the-doll-with-an-average-womans-proportions/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Lammily: New Barbie with Average Body by Nickolay Lamm twitter:description: Artist Nickolay Lamm, who shocked the world with his computer renditions of a doll modeled on an actual teenage woman, has decided to bring his creation to life by raising $95,000 through CrowdtiltOpen, a crowdfunding tool, to sell the "Lammily" doll, which carries the tagline "Average is beautiful" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # The New Barbie: Meet the Doll with an Average Woman's Proportions by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Mar 5, 2014 2:43 PM UTC by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Mar 5, 2014 2:43 PM UTC While we might admire Barbie’s career aspirations, the dolls famously unrealistic body proportions (which would force a [real woman to walk on all fours… with half a liver](http://www.dailymail.co.uk/news/article-2308658/How-Barbies-body-size-look-real-life-Walking-fours-missing-half-liver-inches-intestine.html)) leave a lot to be desired. So artist Nickolay Lamm gained a lot of attention last summer when he [showed the world what Barbie would look like](http://www.huffingtonpost.com/2013/07/01/normal-barbie-nickolay-lamm%5Fn%5F3529460.html) if she had the CDC measurements of an average 19-year-old woman’s body. “A lot of people asked where they could buy normal Barbie,” Lamm told _TIME_. “But no one could buy it because it didn’t exist.” So rather than just waiting for some other toy company to bring a Barbie with realistic proportions to life, he decided to do it himself. Wednesday, [Lamm launched his own CrowdtiltOpen](https://www.lammily.com/average-is-beautiful) crowd funding project to raise $95,000 to begin production on a doll that has a real woman’s proportions. The line is called Lammily and its tagline is: “Average is beautiful.” Nickolay Lamm The doll has brown hair by default and comes with minimal makeup: Nickolay Lamm She also promotes a healthy lifestyle: Nickolay Lamm And advanced design allows the doll to move her wrists, knees, elbows, and feet: Nickolay Lamm That means she can wear sneakers and sensible heels: Nickolay Lamm Here she is from another angle: Nickolay Lamm In a recent [interview with _Fast Company_](http://www.fastcodesign.com/3025620/barbies-lead-designer-defends-barbies-crazy-proportions), Barbie lead designer Kim Culmone vigorously defended the dolls ridiculous measurements, arguing not only that it [wasn’t responsible for instilling negative body images in young girls ](http://newsfeed.time.com/2014/02/06/barbie-lead-designer-blames-moms-not-dolls-crazy-proportions-for-girls-body-issues/)but also that it was necessary to get clothes on and off the doll’s body with ease. “I’ve heard that argument before but I find it odd,” Lamm said. “There are female action figures who are full bodied, and clothes fit fine.” And Lamm is putting his money where his mouth is with this new line of dolls. Former Vice President of manufacturing at Mattel Robert Rambeau is even helping Lamm find high quality manufacturers to get the doll done right. (And since [Barbie sales have been dwindling](http://online.wsj.com/article/BT-CO-20140131-704901.html), the folks currently at Mattel might want to take note.) This has been a good year for positive influence dolls. In fact, while the commercial breaks of the 2014 Super Bowl shied away from highly sexualized portrayals of women (even [GoDaddy deviated from the norm](http://thoughtcatalog.com/tyler-hatch/2014/02/why-women-won-the-super-bowl-this-year/)), the 111.5 million viewers at home did see an ad for [GoldieBlox](http://www.goldieblox.com/), which makes construction and engineering-based toys for girls. GoldieBlox, too, [started with a Kickstarter.](http://www.cnbc.com/id/101377632) [Click here for Lamm’s crowdfunding project.](https://www.lammily.com/average-is-beautiful) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/12786/the-new-barbie-meet-the-doll-with-an-average-womans-proportions/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/12786/the-new-barbie-meet-the-doll-with-an-average-womans-proportions/"},"headline":"The New Barbie: Meet the Doll with an Average Woman's Proportions","datePublished":"2014-03-05T14:43:33.000Z","dateModified":"2026-05-11T04:48:47.754Z","description":"Artist Nickolay Lamm, who shocked the world with his computer renditions of a doll modeled on an actual teenage woman, has decided to bring his creation to life by raising $95,000 through CrowdtiltOpen, a crowdfunding tool, to sell the \"Lammily\" doll, which carries the tagline \"Average is beautiful\"","url":"https://time.com/12786/the-new-barbie-meet-the-doll-with-an-average-womans-proportions/","keywords":["Newsfeed","health","Toys"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/12786/the-new-barbie-meet-the-doll-with-an-average-womans-proportions/","name":"The New Barbie: Meet the Doll with an Average Woman's Proportions"}}]}] ```