If you’ve ever secretly craved Lunchables as an adult but had to resist buying them to avoid public shame (and private self-loathing), then today is your lucky day, because Oscar Mayer has officially begun selling Lunchables for adults.
These grown-up versions of everyone’s favorite portable midday meal aren’t called Lunchables, though. They’ve been rebranded with the more adult-friendly name Portable Protein Pack, or P3 for short. Fast Company offers some analysis of the company’s rebranding strategy:
These glorified Lunchables contain meats, cheese and nuts and come in a few varieties: turkey, chicken or ham, paired with either cheddar or Colby-Jack and peanuts or almonds. The packs are on sale at grocery stores at a suggested price of $1.79