If you’ve ever secretly craved Lunchables as an adult but had to resist buying them to avoid public shame (and private self-loathing), then today is your lucky day, because Oscar Mayer has officially begun selling Lunchables for adults.
These grown-up versions of everyone’s favorite portable midday meal aren’t called Lunchables, though. They’ve been rebranded with the more adult-friendly name Portable Protein Pack, or P3 for short. Fast Company offers some analysis of the company’s rebranding strategy:
These glorified Lunchables contain meats, cheese and nuts and come in a few varieties: turkey, chicken or ham, paired with either cheddar or Colby-Jack and peanuts or almonds. The packs are on sale at grocery stores at a suggested price of $1.79
We’re pretty sure this is everything Liz Lemon — world’s foremost lover of ham and conveniently-packaged foodstuffs — has ever dreamed of.
More Must-Reads From TIME
- Jane Fonda Champions Climate Action for Every Generation
- Biden’s Campaign Is In Trouble. Will the Turnaround Plan Work?
- Why We're Spending So Much Money Now
- The Financial Influencers Women Actually Want to Listen To
- Breaker Sunny Choi Is Heading to Paris
- Why TV Can’t Stop Making Silly Shows About Lady Journalists
- The Case for Wearing Shoes in the House
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com