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You Can Help Bring Reading Rainbow Back to Life

Reading Rainbow's 30th Anniversary Celebration
Actor LeVar Burton attends the Reading Rainbow's 30th Anniversary Celebration Imeh Akpan—Getty Images

LeVar Burton has launched a Kickstarter to help revive the classic children's show online

Butterflies in the sky, LeVar Burton needs your help. And all it takes is picking up book… a checkbook that is.

Burton launched a Kickstarter Wednesday to help bring Reading Rainbow—which aired between 1983 and 2006, with re-runs through 2009— back to life online. Although an iPad app was created in 2012, that’s not enough for Burton.

First, not all families have access to tablets,” the Kickstarter reads. “Our goal is to cultivate a love of reading in all children, not just those that have tablets. To reach kids everywhere, we need to be everywhere: we need to be on the web.”

Kids are reading 139,000 books a week—either on their own or through the help of a boisterous actor—on the iPad app. He hopes that the free website would increase that number and serve as a classroom tool.

The Kickstarter is trying to raise $1,000,000 by July 2. Here’s the pitch:

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