Butterflies in the sky, LeVar Burton needs your help. And all it takes is picking up book… a checkbook that is.
Burton launched a Kickstarter Wednesday to help bring Reading Rainbow—which aired between 1983 and 2006, with re-runs through 2009— back to life online. Although an iPad app was created in 2012, that's not enough for Burton.
" First, not all families have access to tablets," the Kickstarter reads. "Our goal is to cultivate a love of reading in all children, not just those that have tablets. To reach kids everywhere, we need to be everywhere: we need to be on the web ."
Kids are reading 139,000 books a week—either on their own or through the help of a boisterous actor—on the iPad app. He hopes that the free website would increase that number and serve as a classroom tool.
The Kickstarter is trying to raise $1,000,000 by July 2. Here's the pitch: