What's Facebook? Zynga's new games are all about phones and tablets.
If you could just stop playing Candy Crush Saga for a minute, Zynga would really like you to get back into Farmville, Words With Friends and Poker now.
As such, the company is announcing revamped versions of its hit games for mobile devices:
- FarmVille 2: Country Escape has you raising crops in a coastal setting on phones and tablets. It connects with the web version of FarmVille 2, has a common rewards system and adds “Social Control” options so you don’t have to spam all your friends and family with your progress. It also works offline.
- Words With Friends is getting a dictionary, leaderboards and detailed statistics. Players can switch to the new version and have all their in-progress games and history carry over.
- Zynga Poker will be faster and more responsive, and will learn how good of a player you are to match you up with people of equal skill.
Things haven’t been going so well for Zynga. A few years ago, Zynga dominated Facebook gaming with hits like FarmVille and CityVille, but the company hasn’t been able to sustain that success, and declining user numbers have led Zynga to lay off hundreds of employees over the last year. On mobile devices, Zynga hasn’t been as dominant, and one of its biggest efforts to buy into the space–with the $200 million purchase of Draw Something makers OMGPOP–was a spectacular failure.
The trio of revamped games are a clear attempt by Zynga to refocus on mobile. In fact, the company’s blog post announcing the games doesn’t mention Facebook at all. Still, Zynga will need more than few warmed over classics to recapture the enthusiasm of its Facebook heyday.
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