--- ---  # Arby's Bought Pharrell's Weird Grammys Hat for $44,000  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Mar 3, 2014 1:46 PM UTC  Pharrell Williams performs onstage during the 56th annual GRAMMY Awards Pre-GRAMMY Gala and Salute to Industry Icons honoring Lucian Grainge at The Beverly Hilton on January 25, 2014 in Beverly Hills, California. Pharrell Williams performs onstage during the 56th annual GRAMMY Awards Pre-GRAMMY Gala and Salute to Industry Icons honoring Lucian Grainge at The Beverly Hilton on January 25, 2014 in Beverly Hills, California.Frederick M. Brown—Getty Images  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Mar 3, 2014 1:46 PM UTC Arby’s bought the oversized brown fedora that Pharrell Williams wore at the Grammys for $44,000 on Sunday, just before he performed at the Oscars in a black version of the signature Vivienne Westwood hat. The singer, who was nominated for an Oscar for Best Song with _Despicable Me 2_‘s infectious “Happy,” tweeted: > [](https://twitter.com/Pharrell/status/440292808587366400) And the fast food chain responded: > [](https://twitter.com/Arbys/status/440294796121235456) The hat went viral after Pharrell’s Grammy appearance, spawning photoshop tributes and even its own [Twitter parody account](https://twitter.com/Pharrellhat). Proceeds from the eBay auction will be donated to Pharrell’s nonprofit, From One Hand to AnOTHER, which provides learning and arts resources for underprivileged kids. Arby's Bought Pharrell's Vivienne Westwood Grammys Hat for $44,000 ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/11364/arbys-bought-pharrells-weird-grammys-hat-for-44000/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/11364/arbys-bought-pharrells-weird-grammys-hat-for-44000/"},"headline":"Arby's Bought Pharrell's Weird Grammys Hat for $44,000","datePublished":"2014-03-03T13:46:11.000Z","dateModified":"2026-04-13T07:07:23.409Z","description":"But which fast food chain will buy the black version he wore at the Oscars?","url":"https://time.com/11364/arbys-bought-pharrells-weird-grammys-hat-for-44000/","keywords":["Newsfeed","celebrities","Oscars","grammys","Pharrell Williams"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2a5b46a5041eb16d/6986837dd0b6f253bd30309b/465126361.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Charlotte Alter","jobTitle":"Senior Correspondent","url":"https://time.com/author/charlotte-alter/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2a5b46a5041eb16d/6986837dd0b6f253bd30309b/465126361.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"The 56th Annual GRAMMY Awards - Pre-GRAMMY Gala And Salute To Industry Icons Honoring Lucian Grainge - Show","caption":"The 56th Annual GRAMMY Awards - Pre-GRAMMY Gala And Salute To Industry Icons Honoring Lucian Grainge - Show","creditText":"Frederick M. Brown—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/11364/arbys-bought-pharrells-weird-grammys-hat-for-44000/","name":"Arby's Bought Pharrell's Weird Grammys Hat for $44,000"}}]}] ```