--- title: Arby's Bought Pharrell's Vivienne Westwood Grammys Hat for $44,000 description: But which fast food chain will buy the black version he wore at the Oscars? canonical: https://time.com/11364/arbys-bought-pharrells-weird-grammys-hat-for-44000/ author: Charlotte Alter article:opinion: false article:content_tier: free article:published_time: 2014-03-03T13:46:11.000Z article:modified_time: 2026-04-13T07:07:23.409Z og:title: Arby's Bought Pharrell's Vivienne Westwood Grammys Hat for $44,000 og:description: But which fast food chain will buy the black version he wore at the Oscars? og:url: https://time.com/11364/arbys-bought-pharrells-weird-grammys-hat-for-44000/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2a5b46a5041eb16d/6986837dd0b6f253bd30309b/465126361.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1993 og:image:height: 1121 og:image:alt: The 56th Annual GRAMMY Awards - Pre-GRAMMY Gala And Salute To Industry Icons Honoring Lucian Grainge - Show og:type: article twitter:card: summary_large_image twitter:title: Arby's Bought Pharrell's Vivienne Westwood Grammys Hat for $44,000 twitter:description: But which fast food chain will buy the black version he wore at the Oscars? twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2a5b46a5041eb16d/6986837dd0b6f253bd30309b/465126361.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Arby's Bought Pharrell's Weird Grammys Hat for $44,000 > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Mar 3, 2014 1:46 PM UTC  Pharrell Williams performs onstage during the 56th annual GRAMMY Awards Pre-GRAMMY Gala and Salute to Industry Icons honoring Lucian Grainge at The Beverly Hilton on January 25, 2014 in Beverly Hills, California. Pharrell Williams performs onstage during the 56th annual GRAMMY Awards Pre-GRAMMY Gala and Salute to Industry Icons honoring Lucian Grainge at The Beverly Hilton on January 25, 2014 in Beverly Hills, California. Frederick M. Brown—Getty Images  by [Charlotte Alter](https://time.com/author/charlotte-alter/)  ## Charlotte Alter Senior Correspondent Mar 3, 2014 1:46 PM UTC Arby’s bought the oversized brown fedora that Pharrell Williams wore at the Grammys for $44,000 on Sunday, just before he performed at the Oscars in a black version of the signature Vivienne Westwood hat. The singer, who was nominated for an Oscar for Best Song with _Despicable Me 2_‘s infectious “Happy,” tweeted: > [](https://twitter.com/Pharrell/status/440292808587366400) And the fast food chain responded: > [](https://twitter.com/Arbys/status/440294796121235456) The hat went viral after Pharrell’s Grammy appearance, spawning photoshop tributes and even its own [Twitter parody account](https://twitter.com/Pharrellhat). Proceeds from the eBay auction will be donated to Pharrell’s nonprofit, From One Hand to AnOTHER, which provides learning and arts resources for underprivileged kids. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/11364/arbys-bought-pharrells-weird-grammys-hat-for-44000/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/11364/arbys-bought-pharrells-weird-grammys-hat-for-44000/"},"headline":"Arby's Bought Pharrell's Weird Grammys Hat for $44,000","datePublished":"2014-03-03T13:46:11.000Z","dateModified":"2026-04-13T07:07:23.409Z","description":"But which fast food chain will buy the black version he wore at the Oscars?","url":"https://time.com/11364/arbys-bought-pharrells-weird-grammys-hat-for-44000/","keywords":["Newsfeed","celebrities","Oscars","grammys","Pharrell Williams"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2a5b46a5041eb16d/6986837dd0b6f253bd30309b/465126361.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Charlotte Alter","jobTitle":"Senior Correspondent","url":"https://time.com/author/charlotte-alter/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2a5b46a5041eb16d/6986837dd0b6f253bd30309b/465126361.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"The 56th Annual GRAMMY Awards - Pre-GRAMMY Gala And Salute To Industry Icons Honoring Lucian Grainge - Show","caption":"The 56th Annual GRAMMY Awards - Pre-GRAMMY Gala And Salute To Industry Icons Honoring Lucian Grainge - Show","creditText":"Frederick M. 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