--- description: Ouch title: This Danish Anti-Texting Ad Will Completely Destroy You image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close * [Advertising](/tag/advertising/) ## Advertising Update your preferences in [Account Settings](/account/preferences/) Close # This Danish Anti-Texting Ad Will Completely Destroy You, Probably Make You Angry by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close May 21, 2014 11:46 AM CUT by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close May 21, 2014 11:46 AM CUT The message is as simple as it is brutal: You’d better put your phone away or you will kill your children. Harsh. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/107272/this-danish-anti-texting-ad-will-completely-destroy-you-probably-make-you-angry/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/107272/this-danish-anti-texting-ad-will-completely-destroy-you-probably-make-you-angry/"},"headline":"This Danish Anti-Texting Ad Will Completely Destroy You, Probably Make You Angry","datePublished":"2014-05-21T11:46:00.000Z","dateModified":"2026-02-21T07:57:43.835Z","description":"Ouch","url":"https://time.com/107272/this-danish-anti-texting-ad-will-completely-destroy-you-probably-make-you-angry/","keywords":["Advertising","Autos"],"thumbnailUrl":"","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"articleSection":"World","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/advertising/","name":"Advertising"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/107272/this-danish-anti-texting-ad-will-completely-destroy-you-probably-make-you-angry/","name":"This Danish Anti-Texting Ad Will Completely Destroy You, Probably Make You Angry"}}]}] ```