Apple’s Original Fruit-Colored Logo Is for Sale

Sign w Apple logo in front of Apple Computer building
Mickey Pfleger—Time & Life Pictures/Getty Images Sign with Apple logo in front of Apple Computer building.

Get ready to reminisce

Two rainbow-striped Apple logos that once graced the company’s headquarters will go up for auction on June 4.

Bonhams auction house set the starting price for the iconic signs at $10,000. The signs were mounted to the exterior of Apple’s headquarters in Cupertino, California until 1997, when they were replaced by Apple’s monochromatic logo and gradually began to accumulate value among tech heads with a nostalgic streak.

The larger sign, made of fiberglass, measures about 4 feet from leaf to base. The smaller sign, made of foam, measures about 3 feet. Both come with nicks, cracks, faded paint and other signs of age that can’t really ding the starting price.

The Apple logo was commissioned by Steve Jobs’, who wanted to streamline the original company logo, which depicted Isaac Newton sitting under an apple tree. Newton was stripped out, the apple was plucked from the branch and a bite was taken out of it so that there would be no confusing it with a tomato. The rest is history, with a starting value of $10,000.

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