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---
title: Chipotle Adds Sofritas, New Tofu Burrito to Mexican Food Menu
description: This addition will make vegans very happy
canonical: https://time.com/10324/hark-there-is-a-brand-new-menu-item-at-chipotle-and-it-looks-delicious/
author: Kelly Conniff
article:opinion: false
article:content_tier: free
article:published_time: 2014-02-27T15:34:07.000Z
article:modified_time: 2026-04-13T07:07:21.324Z
og:title: Chipotle Adds Sofritas, New Tofu Burrito to Mexican Food Menu
og:description: This addition will make vegans very happy
og:url: https://time.com/10324/hark-there-is-a-brand-new-menu-item-at-chipotle-and-it-looks-delicious/
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og:image:alt: sofritas
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twitter:title: Chipotle Adds Sofritas, New Tofu Burrito to Mexican Food Menu
twitter:description: This addition will make vegans very happy
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt69ee5b7abe93b89c/6986832f3bc999ddf21a214b/sofritas.png?branch=production&amp;width=1080&amp;quality=75&amp;auto=webp&amp;crop=16:9
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt69ee5b7abe93b89c/6986832f3bc999ddf21a214b/sofritas.png?branch=production&width=1080&quality=75&auto=webp&crop=16:9)


# Hark! There Is a Brand-New Menu Item at Chipotle and It Looks Delicious


![Kelly Conniff](https://static.time.com/v3/assets/bltea6093859af6183b/blt7fe116cc73d71aad/698938c122fb8531b7e26885/k_conniff-web.jpg?branch=production&width=3840&quality=75&auto=webp&crop=1:1)

by 

[Kelly Conniff](https://time.com/author/kelly-conniff/)


![Kelly Conniff](https://static.time.com/v3/assets/bltea6093859af6183b/blt7fe116cc73d71aad/698938c122fb8531b7e26885/k_conniff-web.jpg?branch=production&width=96&quality=75&auto=webp)

## Kelly Conniff


Conniff is deputy editor at TIME.

Feb 27, 2014 3:34 PM UTC

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt69ee5b7abe93b89c/6986832f3bc999ddf21a214b/sofritas.png?branch=production&width=3840&quality=75&auto=webp&crop=3:2)

Chipotle

![Kelly Conniff](https://static.time.com/v3/assets/bltea6093859af6183b/blt7fe116cc73d71aad/698938c122fb8531b7e26885/k_conniff-web.jpg?branch=production&width=3840&quality=75&auto=webp&crop=1:1)

by 

[Kelly Conniff](https://time.com/author/kelly-conniff/)


![Kelly Conniff](https://static.time.com/v3/assets/bltea6093859af6183b/blt7fe116cc73d71aad/698938c122fb8531b7e26885/k_conniff-web.jpg?branch=production&width=96&quality=75&auto=webp)

## Kelly Conniff


Conniff is deputy editor at TIME.

Feb 27, 2014 3:34 PM UTC

In 20 years of serving up delicious burritos, Chipotle hasn’t changed much. That’s why today is such an exciting day for anyone who likes mass-market, Americanized versions of Mexican food. The fast-casual chain announced the first-ever major addition to its menu: Sofritas, a meatless protein, that will be used to make vegan and veggie burritos and tacos. Chipotle describes the [meal base](http://www.chipotle.com/en-us/html/sofritas.html) as organic tofu that’s shredded and braised with chipotle chilis, roasted poblanos and spices. 

The item has been available in [select markets](http://abcnews.go.com/Health/chipotle-offers-vegan-sofritas/story?id=19807489) for the past year, but Chipotle culinary manager Nate Appleman tells [Fast Company](http://www.fastcompany.com/3026907/innovation-agents/chipotles-first-ever-new-menu-item-the-vegan-tofu-burrito-goes-national) that the product went through several revisions before the chain settled on a chili-based recipe. Originally a chorizo substitute, Chipotle hopes that the new product will appeal to more than just vegans and vegetarians who usually have to settle for an extra-large dollop of guacamole. 

All in all, it’s a good week to be a fan of fast-casual Mexican food. A few days ago, the Internet recoiled at news about [Taco Bell’s Waffle Taco](http://newsfeed.time.com/2014/02/24/behold-taco-bells-waffle-taco/)—a questionable addition to the breakfast oeuvre if there ever was one—becoming available nationwide. The chain is also adding a [quesarito](http://newsfeed.time.com/2014/02/26/taco-bell-burrito-wrapped-in-quesadilla/) (yup, burrito wrapped in a quesadilla) which, coincidentally, is already offered by Chipotle.

Judging[ how many calories are just in the Chipotle tortilla though](https://www.chipotle.com/en-us/menu/nutrition%5Fcalculator/nutrition%5Fcalculator.aspx), the vegan burrito will probably be almost as bad for you as a meat one.

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