--- title: Chipotle Adds Sofritas, New Tofu Burrito to Mexican Food Menu description: This addition will make vegans very happy canonical: https://time.com/10324/hark-there-is-a-brand-new-menu-item-at-chipotle-and-it-looks-delicious/ author: Kelly Conniff article:opinion: false article:content_tier: free article:published_time: 2014-02-27T15:34:07.000Z article:modified_time: 2026-04-13T07:07:21.324Z og:title: Chipotle Adds Sofritas, New Tofu Burrito to Mexican Food Menu og:description: This addition will make vegans very happy og:url: https://time.com/10324/hark-there-is-a-brand-new-menu-item-at-chipotle-and-it-looks-delicious/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt69ee5b7abe93b89c/6986832f3bc999ddf21a214b/sofritas.png?branch=production&width=510&quality=75&auto=webp&crop=16:9 og:image:width: 510 og:image:height: 287 og:image:alt: sofritas og:type: article twitter:card: summary_large_image twitter:title: Chipotle Adds Sofritas, New Tofu Burrito to Mexican Food Menu twitter:description: This addition will make vegans very happy twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt69ee5b7abe93b89c/6986832f3bc999ddf21a214b/sofritas.png?branch=production&width=510&quality=75&auto=webp&crop=16:9 ---  # Hark! There Is a Brand-New Menu Item at Chipotle and It Looks Delicious > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=1ecb8bee-e721-41fe-9732-81a70d432fac&cr=time-nl-brief-2026q3-v1)  by [Kelly Conniff](https://time.com/author/kelly-conniff/)  ## Kelly Conniff Conniff is deputy editor at TIME. Feb 27, 2014 3:34 PM UTC  Chipotle  by [Kelly Conniff](https://time.com/author/kelly-conniff/)  ## Kelly Conniff Conniff is deputy editor at TIME. Feb 27, 2014 3:34 PM UTC In 20 years of serving up delicious burritos, Chipotle hasn’t changed much. That’s why today is such an exciting day for anyone who likes mass-market, Americanized versions of Mexican food. The fast-casual chain announced the first-ever major addition to its menu: Sofritas, a meatless protein, that will be used to make vegan and veggie burritos and tacos. Chipotle describes the [meal base](http://www.chipotle.com/en-us/html/sofritas.html) as organic tofu that’s shredded and braised with chipotle chilis, roasted poblanos and spices. The item has been available in [select markets](http://abcnews.go.com/Health/chipotle-offers-vegan-sofritas/story?id=19807489) for the past year, but Chipotle culinary manager Nate Appleman tells [Fast Company](http://www.fastcompany.com/3026907/innovation-agents/chipotles-first-ever-new-menu-item-the-vegan-tofu-burrito-goes-national) that the product went through several revisions before the chain settled on a chili-based recipe. Originally a chorizo substitute, Chipotle hopes that the new product will appeal to more than just vegans and vegetarians who usually have to settle for an extra-large dollop of guacamole. All in all, it’s a good week to be a fan of fast-casual Mexican food. A few days ago, the Internet recoiled at news about [Taco Bell’s Waffle Taco](http://newsfeed.time.com/2014/02/24/behold-taco-bells-waffle-taco/)—a questionable addition to the breakfast oeuvre if there ever was one—becoming available nationwide. The chain is also adding a [quesarito](http://newsfeed.time.com/2014/02/26/taco-bell-burrito-wrapped-in-quesadilla/) (yup, burrito wrapped in a quesadilla) which, coincidentally, is already offered by Chipotle. Judging[ how many calories are just in the Chipotle tortilla though](https://www.chipotle.com/en-us/menu/nutrition%5Fcalculator/nutrition%5Fcalculator.aspx), the vegan burrito will probably be almost as bad for you as a meat one. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/10324/hark-there-is-a-brand-new-menu-item-at-chipotle-and-it-looks-delicious/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/10324/hark-there-is-a-brand-new-menu-item-at-chipotle-and-it-looks-delicious/"},"headline":"Hark! 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