Los Angeles Clippers owner Donald Sterling attends the NBA playoff game between the Clippers and the Golden State Warriors, April 21, 2014 at Staples Center in Los Angeles, California. NBA Commissioner Adam Silver said April 26 that the NBA is investigating Sterling for alleged racist comments. AFP PHOTO / ROBYN BECK (Photo credit should read ROBYN BECK/AFP/Getty Images)
ROBYN BECK—AFP/Getty Images
By TIME Video
May 15, 2014

Donald Sterling’s recent apology to CNN’s Anderson Cooper backfired. But he’s not the first high-profile person to flub an expression of contrition when everyone’s listening.

From the CEO of BP after the oil spill in the Gulf of Mexico in 2010 to former congressman Anthony’s Weiner (double) apology for tweeting crotch shots and otter embarrassing online exchanges in 2011, here’s a round up of how not to apologize.

Because the only thing that gets you into bigger trouble than saying the wrong thing is to keep saying it again and again.

 

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