TIME

How Not to Say ‘I’m Sorry’

Donald Sterling, Paula Deen and Anthony Weiner all got it wrong

Donald Sterling’s recent apology to CNN’s Anderson Cooper backfired. But he’s not the first high-profile person to flub an expression of contrition when everyone’s listening.

From the CEO of BP after the oil spill in the Gulf of Mexico in 2010 to former congressman Anthony’s Weiner (double) apology for tweeting crotch shots and otter embarrassing online exchanges in 2011, here’s a round up of how not to apologize.

Because the only thing that gets you into bigger trouble than saying the wrong thing is to keep saying it again and again.

 

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