--- title: Frozen Is Taking Over Your Life description: It's more than a cartoon. It's a lifestyle. canonical: https://time.com/101114/7-ways-frozen-has-taken-over-your-life/ author: Eliana Dockterman article:opinion: false article:content_tier: free article:published_time: 2014-05-15T18:55:56.000Z article:modified_time: 2026-05-11T04:42:58.041Z og:title: Frozen Is Taking Over Your Life og:description: It's more than a cartoon. It's a lifestyle. og:url: https://time.com/101114/7-ways-frozen-has-taken-over-your-life/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd527456a4e9a5d4f/69868655e8524b558a601ea1/frozen-let-it-go.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1400 og:image:height: 788 og:image:alt: Frozen, Let It Go og:type: article twitter:card: summary_large_image twitter:title: Frozen Is Taking Over Your Life twitter:description: It's more than a cartoon. It's a lifestyle. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd527456a4e9a5d4f/69868655e8524b558a601ea1/frozen-let-it-go.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # 7 Ways _Frozen_ Has Taken Over Your Life > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Newsletters: Reference Facts and FAQ ### Definition TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. 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There is no cost and no subscription requirement.  by [Eliana Dockterman](https://time.com/author/eliana-dockterman/)  ## Eliana Dockterman Correspondent May 15, 2014 6:55 PM UTC  Disney  by [Eliana Dockterman](https://time.com/author/eliana-dockterman/)  ## Eliana Dockterman Correspondent May 15, 2014 6:55 PM UTC The Oscar-winning movie came out almost seven months ago, and yet _Frozen_ seems to have frozen time because [everyone is still talking about it.](http://time.com/100541/joel-stein-ice-ice-laszlo/) Disney posted record earnings last week thanks to the ongoing _Frozen_ obsession: it’s second quarter net profit is up 27 percent. It’s made $1.19 billion at the box office worldwide…so far. But _Frozen_ is more than a movie. It’s a lifestyle. And it’s not just kids and parents who are steeped in _Frozen_ lore: adults too are getting in on the action by styling themselves after Elsa and rocking out to the soundtrack. Here’s how the cartoon has taken over all our lives: **1\. Toy shopping has become a nightmare** So many people are trying to buy _Frozen_ toys, that the Disney Store has had to put limits on the number of purchases fans can make. Customers are limited to only two items per order (both in the store and online). And popular toys like stuffed animals and dolls are only available on Saturday mornings when the store opens. The Disney store has been sold out of _Frozen_ costumes for so long, that they [announced at the beginning of this month](http://blog.disneystore.com/blog/2014/05/disney-store-frozen-merchandise-announcement.html) that now that they finally have more merchandise in, they will be holding a lottery to determine purchases. For parents who don’t feel like gambling, they can [always pay $1,750 on eBay](http://time.com/81078/the-most-popular-disney-princess-frozen/) for a doll that retails at $30. **2\.** **_Frozen_** **is showing up on TV shows** Ok, fine, it’s a TV show about Disney princesses. But that’s still a pretty fast turnaround for ABC (owned by Disney). **3\. You’re styling your hair after a cartoon** How to make Elsa’s braid [YouTube videos](https://www.youtube.com/watch?v=7No-S07VaNc) have millions—MILLIONS—of hits on YouTube. The look is so popular that even Emma Stone decided to copy it for the Met Gala (and she looked great doing it).  attends the "Charles James: Beyond Fashion" Costume Institute Gala at the Metropolitan Museum of Art on May 5, 2014 in New York City. Larry Busacca—Getty Images **4\. You’re already making plans to visit New York to see the** **_Frozen_** **musical** A musical is coming. Kristen Bell [wants to be in it](http://variety.com/2014/legit/news/kristen-bell-wants-to-star-in-frozen-broadway-musical-veronica-mars-sequel-1201132202/). Disney hasn’t actually set a date yet. “We’re not demanding speed,” Disney CEO Robert Iger [told _Fortune_](http://features.blogs.fortune.cnn.com/2014/01/13/disney-ceo-iger-frozen-has-restored-our-mojo/). “We’re demanding excellence.” Still, that hasn’t stopped people [getting super hyped.](http://www.vulture.com/2014/02/sneak-peek-at-what-frozen-could-be-on-broadway.html) **5\. The** **_Frozen_** **songs are the only thing you listen to** Admit it: you’ve been listening to “Do You Want to Build a Snowman?” on loop at your office for months. The official Disney YouTube clip of “Let It Go” has 226 million [views](https://www.youtube.com/watch?v=moSFlvxnbgk). The soundtrack has claimed the prize as the longest-running No. 1 soundtrack from an animated movie ever and held the top spot of the Billboard 200 for 13 consecutive weeks. It was finally [bumped on May 13 by Now 50](http://www.billboard.com/articles/news/6084915/now-50-bumps-frozen-from-no-1-on-billboard-200). And if you’ve gotten sick of the actual soundtrack, you can always watch [Marines](http://time.com/84984/these-marines-singing-let-it-go-is-the-best-thing-youll-see-all-day/) singing “Let It Go” or listen to a [club remix.](https://www.youtube.com/watch?v=ttBNakW6ZgI) Or watch an overly-talented 11-year-old sing it: **6\. Disney vacations now have only one mission** See Anna and Elsa. Wait time: approximately [300 minutes.](https://pbs.twimg.com/media/BmkPjKuIIAAwbgm.jpg) **7\. You’re trying to use** **_Frozen_** **to teach kids and adults about feminism** One of the heartwarming things about _Frozen_ is that Disney decided to ditch its traditional romance narrative (well, sort of ditch it) in favor of female empowerment and sisterhood. It actually passes the Bechdel Test—a tool that measures if two female characters speak to one another in a movie about something other than a man. And it proves that [girl power films like _Frozen_ and _The Hunger Games_ can be as big at the box office as superhero movies.](http://time.com/19007/lena-dunham-has-a-point-new-research-documents-hollywoods-sexism/) Great message for kids, right? Maybe not. Adults have been spilling a lot of ink debating whether _Frozen_ is really as empowering as everyone initially thought. See think pieces [here](http://www.slate.com/articles/arts/movies/2014/02/%5Flet%5Fit%5Fgo%5Fidina%5Fmenzel%5Fs%5Ffrozen%5Fballad%5Fit%5Fsends%5Fthe%5Fwrong%5Fmessage.html), [here](https://medium.com/disney-and-animation/7c0bbc7252ef), [here](http://www.thedailybeast.com/articles/2013/11/29/disney-s-sublimely-subversive-frozen-isn-t-your-stereotypical-princess-movie.html), [here](http://entertainment.time.com/2013/12/01/catching-fire-and-frozen-hollywood-gives-thanks-for-girl-power/) and [here](http://time.com/21516/pastor-claims-frozen-will-turn-your-children-gay/). 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